Break Time!

Anything interesting that comes to my mind, anything interesting I go through, and anything interesting I feel!

Dear Advertiser,

Hi,

 

Hope all is well.

 

Let me tell you something: I am not an advertiser nor that I know a lot about it. But see I am the consumer and at the end of the day I should matter to you so I just thought I’d write to you so that I can help you do your job better!
 
In simple words advertising is : The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.
 

PUBLIC ATTENTION IS ME

PRODUCT OR SERVICE IS WHAT YOU ARE TRYING TO SELL ME
 
I am not a stupid person. I am not fooled easily. YOU SHOULD KNOW THAT BY NOW!
 
The main two purposes of advertising are : inform or persuade! Can it get any simpler? So I’m the consumer and you are advertiser X, so you either tell me that you exist and that is going to add to my life or persuade me that something that I am buying is terrible and let me know why your brand is better! I know you know all this but I just want to remind you and remind you that I am an educated person who has brains and even if I didn’t study advertising I can still look it up on google.
 

TIPS:

1- Don’t lie to me!

2- Don’t give me ambiguous messages

3- Don’t use women women women

4- ATTRACT my attention..

5- Don’t bore me to death!

6- Don’t be too much!!!

7- Don’t think you are funny while you are not!

8- Don’t use a celebrity and think just because they bought your brand I am going to do so!

9- Don’t excite me tooo much …
 

Mmm

That’s all I can think of at the moment.

 

Examples here I come:

1-    Don’t Lie to me. So if you really don’t have discounts don’t say you are on sale in every newspaper and on every radio station. Because when I come to your shop and see that only PARTIAL sale is on.. I would really hate you! And by the way I will not believe you next time, and no you are not going to make me buy the stuff which are not on sale because I was there looking for cheaper stuff! I will walk out and start talking crap about you.

2-     Don’t give me ambiguous messages: so when I read the newspaper and the ad says this new car is for XXX money. I expect to pay that amount! NO more NO less! When you say something just to grab my attention and then tell me that it is not what you meant later on then I WILL HATE YOU! And just for the sake of being fooled around I won’t buy your brand.

3-      Don’t use women women women. I guess we all now the woman trick works! But when it is only women women women in sexy clothes then the hell with it!! Personally I’m against it…

4-     ATTRACT my attention: don’t bombard me with stupid creatives and boring billboards. Because I have better things to do!! Let me really really want to see what’s going on.. be creative!!! PLEASE

5-    Don’t bore me… Don’t repeat yourself! Do something different every now and then. Just because another company used Elissa, using Nancy is not going to make like you more!!!

6-    Don’t be too much.. because if you are everywhere… mmmmmmmm well you have a lot of money to spare on advertsing! At the end of the day.. you wanna make money too don’t you? So you would probably make ME pay for it.

7-     Don’t think you are funny while you are not! If you think you are funny I might think you are not! Unless you really are funny .. don’t risk it!

8-     Don’t use a celebrity and think just because they bought your brand I am going to do so! So what?? Really, so what????!!!!!

9-     Don’t excite me tooo much … because if you promise me something I will expect to have it!!! Get it AND EVEN MORE!

 

Don’t take it personal, am just trying to help! and please remember that as a consumer I get offended when you treat me as STUPID!
 
Yours,
 

Reema

Arabic Lessons for Arabs

 

I received these cartoons to my email and laughed so hard at them as they seemed so true. They happen everyday in our society.

 

I remember an incident where a friend of mine and I were sitting on the same table at a wedding. She has a 1 and a half year old boy and she wanted him to sit down and she kept on saying SIT SIT. I laughed at her and said .. he is your kid he isn’t a dog!!! She addressed him in English and I swear it sounded like she was talking to a dog or something. Later on, she only addressed the poor little kid in English so I just had to comment again, asking her as to why they talk to him in English, and she said well am German and his dad is Italian ( as a joke.. she is Arab and her husband too). We laughed and I just got it out of my system for a while. She explained later that she wanted the kid to grow up with fluent English. GUESS WHAT?? He will end up not speaking his own mother tongue language!!

 

It is lovely to have bilingual kids and even trilingual. The only excuse for an Arab to not speak Arabic is that they would have been born and brought up abroad in an English or French or whatever other language it is country.

 

I have always thought that English was easier to use as many people around me don’t speak Arabic, but once at home it is ARABIC that I want to hear. After a long day of English I miss hearing Arabic. I remember a movie for Ahmad Zaki ( Al Namir Al Aswad) that I was watching a couple of days ago on TV. He was in Germany for a while and the minute he heard ARABIC he was jumping around of happiness. I loved the way this actor expressed it.

 

It is such a shame that we find many Arabs who don’t speak Arabic AT ALL. The language is getting weaker everyday as we don’t want to speak it anymore.

 

The trend is say Hi in English, put some words in Arabic and then go back to English. Distorted sentences!!! People either think it is cooler to talk that way or it just says that they well educated!

 

Knowing other languages is a must nowadays, but of course we shouldn’t just let go of our own language as it is a beautiful one.

 

I go back to criticize myself now. Well I can speak Arabic very well but sometimes I just feel that I can express myself better in English which is something I SHOULD START working on. I will definitely start reading more Arabic books and Arabic poetry. I would definitely teach my kids Arabic first if ever have any ;) oh and I sure need Arabic typing lessons!!

 

Peace,

 

Micheal Jackson!! Ma32ool??

 
 
 
 
I've recently heard this song by Micheal Jackson " Give thanks to Allah". A really nice song! and good lyrics. It is more like anasheed style more than a song! What lies behind it??
 
We have all heard that Micheal Jackson has visited Bahrain and UAE for vacations after his child molestation charges! After his vacation he has actually STTLED DOWN in Bahrain after buying a house! He has also bought real-estate in Dubai!
 
According to a press release he is also getting a job as a consultant with a Bahrain-based company that plans to set up theme parks and music academies in the Middle East.
 
In addition to all his famous songs, Micheal Jackson has always contributed with songs for peace, the earth, and Katrina!
 
The perfect Arabic accent!! When you hear the song, it gives you the feel that the person singing has in fact studied and practiced Arabic for a while now!
 
It strikes me to see that he is shedding skin.. from the BAD BOY we have always known to thanking God all of a sudden!  but again from a person who changed his color and sex well changing beliefs could be much easier! I'm not really attacking the guy, but I just hope that it is a pure return to God!
 
 
 
 
 
 
 

Does it REALLY MATTER?

 

This is how the story goes:

 

She : a Palestinian girl

 

HE: An Egyptian guy

 

They: have lived in the same country all their lives.

 

They: Have many things in common and love each other!

 

THE OTHERS: leish? W keef? W la2 w Impossible!
 
 

 

 

You live your life waiting for the SPECIAL someone! And this special someone finally comes across! You have the same interests, you talk so much, you like the same things and hate the same things too! To make it short… you guys fall in love! So you date for a while and it can’t get better .. he tells her he wants to come and meet her parents to get engaged! She loves the idea and thinks HE IS THE ONE! HE IS THE MAN I want to share my life with! She goes up to her parents and tells them about it and THEY DON’T WANT TO MEET HIM! Why ? simply because he comes from another country!

 

Okay so what does she do now?? TWO OPTIONS: 1- let the love of her life just GO and listen to her parents! 2- fight for him so bad and get married while knowing that they don’t want him and even if they eventually get married things wouldn’t be really comfortable for her parents!

 

She is Muslim and he is too, he is even Arab.. so what better do parents want? The question is do they REALLY know better! And when they just think it is going to be very different than the norms she is used to and that’s why she will be suffering later on? Well she chose the guy didn’t she?

 

The main question is what should she do???

 

Love,

 

Reema

To all the women out there!

We live in the Middle- East! I’m a FEMALE, and hold what they call a good degree! At the beginning of my career and love my job. Ambitious! Yes very ambitious and would want to rule the world ;)

 

What strikes me nowadays is no woman wants to stay home with the kids! Everyone wants to go out to work, prove themselves through their careers! I’m not against a working woman, but all I’m trying to say is that at some point a woman should STOP somewhere look at her life and say CAREER and WORK are not the only place I have to succeed at. I was biologically made to be a mother and a house administrator! Yes ADMINISTRATION!

 

Apparently many guys would think that: eventually a woman would end up at home taking care of her kids, cooking, and cleaning!

 

Many girls would argue: NO I’m too ambitious! I want a career I want masters I want a PHD! I want to work I want to prove to these men I could be even better!

 

WHERE DO I STAND?

 

I would say that having a family, raising your kids PROPERLY, and taking care of your HOME is a FULL TIME JOB! You want to get a PHD well yah why not?? Do it! You want to work why not?! Let’s talk about advantages and disadvantages of a woman who is in the workplace and wants to dedicate most of her time at WORK!

  

Advantages:

 

-         The woman fulfills her needs of being productive.

-         The woman is up- to- date with all the modern issues in the world and is not closed at home, so eventually knows more and is stronger!

-         Additional Income for the family.

 

 

Disadvantages:

 

-         Between a job, a husband, kids, and a home. The woman would always miss out on one of these!

-         A woman would GROW OLDER quickly J with all the stress going at work and home. She WILL grow older really fast!

-         Not enough time to spend time with husband

-         Not enough time to spend with kids (she would say oh but they are with the maid and then we ask ourselves why are kids nowadays IMPOLITE) Guess why? Simply because a maid doesn’t really care how they would turn out to be she would just do anything to make the kid shut up.. eventually the kid is so spoiled and out of control.

-         Not enough time to take care of HERSELF! The husband is A MAN who needs to see the wife in her best states! Or else it is divorce or second wife or cheating!

-         Not enough time to practice any hobby whatsoever! Even with the best time management

 

That’s all that goes through my mind for now!

 

I’m not trying to convince anyone that a woman shouldn’t work, as am writing this from the office, but all am saying is that we women have been biologically made to be mothers and wives. Men were biologically created to be out there and support the family. It hurts when I hear a girl saying ( la22222 shoo 2a3od belbeit w ma asht3’il yeee yee )

 

I’m ambitious and want the best for my career, but there will always be a time that I would rather just stay home, and that is no harm and no 3EIB! At the end of this year am traveling to complete my masters degree, but I do it to satisfy my need for the love of education and being a better educated person, maybe also get a better job, maybe to travel and get more personal experiences in a place I haven’t lived in before. Experiences that would make me more exposed to the world that I would learn from and later implement not only at work but also with my family! Make my kids better kids, teach them and make them better people!

 

Who said  being a house-wife is not as an important job? Who said that being a house wife is going to demote you as a human being. Who said that it isn’t challenging? Who said that being a house- wife is not going to make you feel important? Who said that being a house-wife does not require creativity, excellent communications, and good education? Who said that being a good wife and a good mom is not noble? We claim women rights at work while we can be the masters at our homes! Why do women always think that it isn’t the THING they want to be?

 

I write this as I feel it is becoming a trend! Women getting out getting jobs and BOOM it is a life style! It wasn’t ever us! Where does this concept of AM A CAREER WOMAN work? Not within our culture I would say! Not because that our culture is CONSERVATIVE and CLOSED, but rather because our culture comes out of real good basis! Basis that countries where women are packed up in into their careers DON’T HAVE! The Arab woman has been always respected in our society. Never that she was treated as an object nor had her rights deprived from her! I would think that in other cultures a woman of a career and power would seek that just because they HAVE nothing else to fulfill their productivity needs from!

 

Women, you were created for noble causes don’t underestimate your roles in life!

 

Love,

Reema

Born Lucky?? Maybe not!??

Inspired by Omar’s comment on one of my posts, I remembered an argument I had with a friend some time ago J

 

The argument was Do we MAKE our luck or does it just happen?? My friend was saying that he doesn’t believe in luck and that people make their luck either better or worst! On the other hand I was saying, NOOOOO you are either born lucky or not! J

 

His argument was if you work hard to achieve something then your luck changes! My counter argument on that was okay so what if I was born in one of the really poor countries and don’t even have food to work hard to achieve something. I was trying to point out that maybe we are destined to live in a certain way and that sometimes no matter how hard you work .. you were just born in the wrong part of the world so UNLUCKY! We talked a lot about this and none of us was convinced J

 

I went up to google and here is something I’d like to share! Theories, Experiments, and results! I’ll make it as short as possible although I Love making stories longer J

 

A paper I read was about defense theory and Control Theory! The paper is called : Control or defense, Depression and the sense of control over good and bad outcomes.

 

Defense theory : The theory suggests that people BY NATURE are least depressed if they claim responsibility for good outcomes and deny it over bad ones. So when you are a manager you say OH I WORKED hard! And when you fail a course at university you say : the professor just hated me am just never lucky with professors J ( I used that excuse alllllllllllll the time )

 

Control theory: states that active, effective problem solving builds well-being; thus a sense of personal control and responsibility for both success and failure is associated with low levels of depression. ( so you give credit for YOURSELF when something good happens and you feel that YOU have done something wrong when something bad happens)

 

Which theory is right? Well NONE! After the study was made the results assured that blaming something on outer factors or blaming yourself for it is not what counts! It is the feeling of not being in control of outcomes! “Depression is associated with not feeling in control of good outcomes, or of bad outcomes, or of both. The sense of control reflects the reality of social and economic status. It explains part of the relationship between status and depression. We infer that defensive illusions are no substitute for genuine control.”

 

 

Why don’t you google it yourself!

 

 

Here are some tips on LUCK!

 

 

 

Do not dwell on the past or exist in the future!

Live in the moment, in an attitude of gratitude.

If you feel lost and sad, then watch a sunrise, hug a tree, lift your eyes to the heavens and you will be comforted, because that is what nature is meant to do.

Accept your defeats, flower where you are planted, and you will realize that you are much more capable than you gave yourself credit for.

Spread Love, joy and goodwill and the Universe will return it to you with interest!

Why worry? I have read somewhere that ‘today is the tomorrow you worried about yesterday’.

I have also realized that we are unhappy because of our own conditionings. It has been imposed on our belief system that we can only be happy if we are rich, famous, powerful etc. Question your beliefs and superimpose them with a new belief that states that you will be happy no matter what!

Recognize that you hurt because your ego has been bruised or your desire has been obstructed by an obstacle! 

After having done your best, leave the rest! Surrender to Life and Its wisdom! Have faith!

When you accept the real You, fear drops and a certain joy takes its place!
 
 
Love,
 
Reema

Prophet Mohammad: How far are they going to go??!!

صورة للنبي صلى الله عليه وسلم كلها تتسم بالحقد والسوداوية والنظرة الخاطئة لنبي الإسلام والمسلمين
 
 
Please check out the below link for more details: http://www.alarabiya.net/Articles/2006/01/25/20587.htm#2
 
 
 
Love
 
Reema

Anasheed: Spiritual or Commercial?

  
Whenever the word Anasheed comes up lately, it is usually associated with Sami Yousuf. Sami Yousuf, a British Munshid from Azeri origins, has studied and played music almost all his life. Descending from a family whose members all knew music and from a father who is an internationally renowned composer, a poet, and a multitalented musician, he has entered our lives to send a message. A message that reminds us of God, and promotes Islam in ways that would encourage youth to be proud of their religion and practices.

 

 

I saw him on TV, I heard him on radio and I just loved the words and music, so the next step for me was to go and buy his album. While on my way back home from work, I stop by the nearest cassettes shop, and asked for it. The sales man says: “Sorry I’m out of stock, you can come again in two days I will have it by then, mash Allah el 6alab 3aleih kteer!” I let it go and went back home and thought Ok! I’ll just go back later to get one. Now where is this story going? A thought struck me at that moment: a good looking guy, Arabic, English, Turkish, Iranian, and Indian speaker, video clips, interviews, recognized in most part of the world now, mmmmmmmmm A PRODUCT! A perfect differentiated product! At that moment I said to myself okay Reema you are a freak stop this. He has a good cause and you personally love it, so stop!

 

Later on  I listen to the whole album another thought HITS ME! There are many instruments being played, and anasheed usually have no REAL heavy music. To me, music is lovely and I listen to everything, but is this really for the cause of Islam? Is this really to promote Islam, while the songs contain forbidden instruments playing?? I Love Sami Yousuf’s songs, but hey he could have done it without the instruments just like Ahmad Bukhater for instance. Sami Yousuf’s songs can be for sure a replacement to “ el asmarani 6al ya yomma w galli hi!”  :) , and they surely get you in the spiritual mood and make you remember God every once in a while, but with instruments!!

 

Music has always been a controversial issue in Islam, and this seems to be a new phenomenon going on. Oh and by the way.... On music channels Sami Yousuf would be singing “allahu allah” and then directly after it you would see “ ana dana ana dandan bos 3alayya bos!” Where is this going???!!!

 

Love,

 

Reema

 
 

 



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