Dear Advertiser,

Hi,

Hope all is well.

Let me tell you something: I am not an advertiser nor that I know a lot about it. But see I am the consumer and at the end of the day I should matter to you so I just thought I’d write to you so that I can help you do your job better!

In simple words advertising is : The activity of attracting public attention to a product or business, as by paid announcements in the print, broadcast, or electronic media.

PUBLIC ATTENTION IS ME

PRODUCT OR SERVICE IS WHAT YOU ARE TRYING TO SELL ME

I am not a stupid person. I am not fooled easily. YOU SHOULD KNOW THAT BY NOW!

The main two purposes of advertising are : inform or persuade! Can it get any simpler? So I’m the consumer and you are advertiser X, so you either tell me that you exist and that is going to add to my life or persuade me that something that I am buying is terrible and let me know why your brand is better! I know you know all this but I just want to remind you and remind you that I am an educated person who has brains and even if I didn’t study advertising I can still look it up on google.

TIPS:

1- Don’t lie to me!

2- Don’t give me ambiguous messages

3- Don’t use women women women

4- ATTRACT my attention..

5- Don’t bore me to death!

6- Don’t be too much!!!

7- Don’t think you are funny while you are not!

8- Don’t use a celebrity and think just because they bought your brand I am going to do so!

9- Don’t excite me tooo much …

Mmm

That’s all I can think of at the moment.

Examples here I come:

1- Don’t Lie to me. So if you really don’t have discounts don’t say you are on sale in every newspaper and on every radio station. Because when I come to your shop and see that only PARTIAL sale is on.. I would really hate you! And by the way I will not believe you next time, and no you are not going to make me buy the stuff which are not on sale because I was there looking for cheaper stuff! I will walk out and start talking crap about you.

2- Don’t give me ambiguous messages: so when I read the newspaper and the ad says this new car is for XXX money. I expect to pay that amount! NO more NO less! When you say something just to grab my attention and then tell me that it is not what you meant later on then I WILL HATE YOU! And just for the sake of being fooled around I won’t buy your brand.

3- Don’t use women women women. I guess we all now the woman trick works! But when it is only women women women in sexy clothes then the hell with it!! Personally I’m against it…

4- ATTRACT my attention: don’t bombard me with stupid creatives and boring billboards. Because I have better things to do!! Let me really really want to see what’s going on.. be creative!!! PLEASE

5- Don’t bore me… Don’t repeat yourself! Do something different every now and then. Just because another company used Elissa, using Nancy is not going to make like you more!!!

6- Don’t be too much.. because if you are everywhere… mmmmmmmm well you have a lot of money to spare on advertsing! At the end of the day.. you wanna make money too don’t you? So you would probably make ME pay for it.

7- Don’t think you are funny while you are not! If you think you are funny I might think you are not! Unless you really are funny .. don’t risk it!

8- Don’t use a celebrity and think just because they bought your brand I am going to do so! So what?? Really, so what????!!!!!

9- Don’t excite me tooo much … because if you promise me something I will expect to have it!!! Get it AND EVEN MORE!

Don’t take it personal, am just trying to help! and please remember that as a consumer I get offended when you treat me as STUPID!

Yours,

Reema